About Us

Elle The Label began in the beautiful coastal town of Byron Bay, Australia. What started as a small dream between a mother and daughter, Elle and Olivia, has grown into a brand dedicated to helping women feel confident, comfortable, and effortlessly elegant.

With a love for timeless fashion and a belief that clothing should celebrate individuality, Elle and Olivia began creating pieces from their family home. Their goal was simple: to design clothes that empower women to express their true selves. Elle, known for her keen eye for design, believed that fashion is more than just what you wear, it’s a form of self-expression that helps bring out a woman’s inner glow.

Elle The Label is named not only after Elle herself but also symbolizes the shared vision that both founders brought to life. Each piece in our collection is designed with care, blending comfort and sophistication for the modern woman. Whether you're dressing for a quiet morning or a special occasion, our pieces are made to move with you throughout your day.

Quality is at the heart of everything we do. Every garment is designed with care, with a focus on detail and fit. We believe in creating clothing that lasts, timeless styles that you’ll reach for again and again.

Today, Olivia continues to lead Elle The Label with the same passion she shared with her mother. Based in Byron Bay, she carries forward their legacy with each new collection, staying true to the core values of elegance, comfort, and authenticity.

When you wear Elle The Label, you become part of our story, a story rooted in love, strength, and the unique bond between women. Thank you for being part of our journey and for helping us share our vision with women around the world.